RACING EVENTS & STREAMING PLATFORM

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Outcome Summary

This passion project kept thousands of people active across 6 cities during the pandemic while raising $7,500 for local chairities.

PROJECT OVERVIEW

What is RAIDX?

RAIDX is a racing platform and events company that organized virtual multidisciplinary races during the COVID-19 Pandemic. For each race, participants had to plan their route to capture the most checkpoints.

What was my contribution?

This was my passion project that I built to keep people social and active while staying safe from COVID-19. I designed the brand, product, marketing, and website. My friend Alex Nguyen developed the iOS and Android apps.

What was the outcome?

In two short months, we designed and launched the apps which brought together hundreds of people to race across Toronto. 24 events later, we wrapped up this project by powering New York’s most well known bike messenger race.

My Role

Founder / Designer

Platform

iOS and Android

Start Date

Sep 2020

Project Length

2 Months

Industries

Fitness, Events

Client’s Website

www.raidx.pro

THE CHALLENGE

HOW MIGHT WE KEEP PEOPLE ACTIVE AND SAFE DURING THE COVID-19 LOCKDOWN?

THE SOLUTION

Since this was a passion project and all, I decided to combine my love of maps with my expertise of designing apps to create virtual “amazing race” style that can be launched anywhere in the world

Discover & Sign Up to Local Racing Events

We organized multiple races each month which happened in various cities from coast to coast.

We partnered with like-minded brands to offer cool prizes for the top teams and individuals.

Everything from registration, to team creation, and payments was done in the app.

Race to Capture Digital Checkpoints

The goal of each race was to capture the most amount of checkpoints before the time runs out.
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To help stop the spread of COVID-19, participants could start anywhere and at any time.
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Participants had to choose the best route while testing their navigation skills to win.

Follow Participants from Anywhere

Every participant was displayed on the map and ranked on the leader board in real time.
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Some participants had GoPros that were streaming their Point of View live for anyone in the world to see.
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To ensure a quick feedback loop, each participant filled out a feedback comment at the end.

THE FIRST EVENT

On October 12, 2020 participants were invited to compete by either running or cycling around the city. The goal was simple, the team that captures the most checkpoints wins!

Running Course

The running course was held in beautiful High Park, Toronto. Twenty Checkpoints were scattered around the park which took participants through routes they didn’t even know existed.

Cycling Course

The cycling course took place through Toronto’s East end. 90% of the course was along bike routes that kept each participant safe from cars, obstacles, and pedestrians.

THE MAGICAL MOMENT

All while all other sporting events were cancelled, we were able to safely bring people together and keep them active. The best part of it all was seeing friends and strangers come together and rediscover their city through a unique and competitive experience.

ONE YEAR OF EVENTS LATER

The first event in Toronto made it obvious that the demand for these events was stronger than ever before. Since all the checkpoints were digital, we were able to launch other events across the continent at a click of a button.